KELSEY

IRELAND

hello@kelseyireland.com

I’m Kelsey, a marketing leader overseeing creative direction and operations for national and global consumer brands.

For more than a decade, I’ve led teams and built systems that take ideas from concept through commercialization, shaping how brands look, feel, and show up in the world.

Creative Director / Marketing Operations

KELSEY IRELAND

VOODOO 
RANGER IPA

Packaging + campaign creative direction — concept through production, from brief to billboard, shelf, and beyond.

fat tire ale

Led creative direction for Fat Tire's (and craft beers) most empassioned brand refresh in decades — packaging, identity, and campaign systems.

My professional background with consumer brands spans more than a decade of creating, consulting, designing, and directing. I sit comfortably between vision and structure, equally invested in outcomes and the infrastructure required to drive them.

Latest Project

Kirin ICHIBAN USA

Creative direction for Kirin's U.S. brand presence — packaging, campaign, and visual identity across National markets.

BELL'S TWO HEARTED IPA

Creative strategy + campaign direction for one of craft beer's most iconic IPAs.

NEW BELGIUM Belgian collection

Brand + packaging direction for New Belgium's heritage Belgian portfolio — balancing craft legacy with contemporary shelf presence.

Project List

2026

2026

2026

2026

2026